We have a terrific opportunity for a Digital Marketing Specialist who wants to join our team in our Calabasas office (this position is not remote).
What You’ll Do
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Create initiatives to grow weekly online sales to become a consistent revenue generator
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Coordinate messaging and execution of email campaigns
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Build and manage various ad campaigns (PPC, Display, Social) through various platforms (Meta, Google, etc.) to increase revenue/ROAS
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Analyze search data and metrics and make decisions regarding campaign direction
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Assist management with customer experience, including design, content navigation, information architecture, branding, performance and functionality
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Monitor trends in social media, e-commerce, and your specific industry to identify opportunities for innovation and growth.
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Engage with the online community, respond to comments and messages, and foster meaningful interactions with customers.
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Communicate to appropriate departments any promotions, pricing, product or site issues
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Assess potential roadblocks and develop plans to avoid shortfalls
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Maintain compliance standards for all documents received in accordance with company compliance and HIPAA regulations
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Ensure compliance with all regulations and manufacturer guidelines
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Assess potential roadblocks and work with management to avoid shortfalls
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Other duties as assigned
How You’ll Stand Out
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B.A. Degree in Marketing or Communications preferred, or equivalent work experience
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1-2+ years in eCommerce and/or web marketing, including Google Ads and Facebook advertising
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Basic technical knowledge and experience with HTML; Shopify/Wix experience a plus
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Strong experience with eCommerce and the ability to drive sales with creative marketing ideas and strategies
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Analytical mindset with the ability to translate data into actionable insights.
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Strong project management and multitasking abilities
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Proficiency in social media analytics tools (e.g., Hootsuite, Buffer, Google Analytics, etc.)
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Ability to stay updated on industry developments and emerging social media trends
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Knowledge of Internet Marketing best practices that result in customer acquisition, retention and growth.
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Strong problem-solving skills
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Strong organizational skills
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Excellent communication skills, both verbally and in writing
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Ability to work both independently and as part of a team with minimal supervision