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What You’ll Do

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• Create initiatives to grow weekly online sales to become a consistent revenue generator

• Coordinate messaging and execution of email campaigns

• Build and manage various ad campaigns (PPC, Display, Social) through various platforms (Meta, Google, etc.) to increase revenue/ROAS

• Analyze search data and metrics and make decisions regarding campaign direction

• Assist management with customer experience, including design, content navigation, information architecture, branding, performance and functionality

• Monitor trends in social media, e-commerce, and your specific industry to identify opportunities for innovation and growth.

• Engage with the online community, respond to comments and messages, and foster meaningful interactions with customers.

• Communicate to appropriate departments any promotions, pricing, product or site issues

• Assess potential roadblocks and develop plans to avoid shortfalls

• Maintain compliance standards for all documents received in accordance with company compliance and HIPAA regulations

• Ensure compliance with all regulations and manufacturer guidelines

• Assess potential roadblocks and work with management to avoid shortfalls

• Other duties as assigned

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How You’ll Stand Out

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• B.A. Degree in Marketing or Communications preferred, or equivalent work experience

• 1-2+ years in eCommerce and/or web marketing, including Google Ads and Facebook advertising

• Basic technical knowledge and experience with HTML; Shopify/Wix experience a plus

• Strong experience with eCommerce and the ability to drive sales with creative marketing ideas and strategies

• Analytical mindset with the ability to translate data into actionable insights.

• Strong project management and multitasking abilities

• Proficiency in social media analytics tools (e.g., Hootsuite, Buffer, Google Analytics, etc.)

• Ability to stay updated on industry developments and emerging social media trends

• Knowledge of Internet Marketing best practices that result in customer acquisition, retention and growth.

• Strong problem-solving skills

• Strong organizational skills

• Excellent communication skills, both verbally and in writing

• Ability to work both independently and as part of a team with minimal supervision